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Internet Marketing Central > External Resources

External Resources

The following sites offer great articles and tools for web site beginners and pros alike.  If you know of a great resource not listed below, please let us know by using the email link at the bottom of this page.

  • SEMPO (Search Engine Marketing Professional Organization) - tons of information about the industry
  • WebMonkey - great articles and how-to guides for all ability levels
  • NetMechanic - free image optimizer tool among other neat features including a META tag generator tool: (http://www.netmechanic.com/powerpack/meta.htm)
  • Search Engine Watch - first place to start for any search engine question
  • Link Popularity Check - tool that tells you the number of links to your site in the three major search engines
  • Keyword Selector Tool - for help in finding the most searched phrases containing your targeted keywords, try the Yahoo Search Marketing Keyword Selector Tool.  Note: the tool can be found on the right-hand side of the page under the heading “Tools.”
  • Search Engine Spider Simulator - this is a great tool.  It allows you to see your site through the eyes of a search engine spider.

07.24.02 - This article on SearchDay provides a great discussion of the relative merits/downsides of search engine optimization (SEO) versus pay per click (PPC) strategies when developing an e-marketing program.  Link to article: Search Day, June 23, 2002, #317.  To gather some background on some of the terms used in this article, check out our glossary.

 


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