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www.seo-browser.com – See your website the way the search
engines see it.
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SEMPO (Search
Engine Marketing Professional Organization) - This site offers tons of
information about the industry, including a jobs board.
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WebMonkey
- Great articles and how-to guides for web site owners of all
ability levels.
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Search Engine Watch - First place to start for any search
engine question. Be sure to sign up for their daily email
newsletter.
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Link
Popularity Check - Tool that tells you the number of links
to your site in the three major search engines.
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Wordtracker
- This is a paid subscription tool that allows you to determine
the best keyword opportunities for your business, product or
service. It aggregates search query data from across the web
and then evaluates specific phrases based on their competition
so that you can target in on niche phrases with the least
competition.
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Google Keyword Tool - This is yet another free tool offered by Google that can help you identify keyword possibilities.
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Search Engine Spider Simulator - This is a great tool. It
allows you to see your site through the eyes of a search engine
spider.
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Add This -
Free service that creates a "share" button that includes all the
big social media sites (see it in action on my my
e-marketing page). Easy to
install and a great way to encourage site users to share your
content and site with others.
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Google Analytics - This free, online analytics tool provides
a wealth of information about the traffic to your site, the
quantity of and sources of that traffic, the conversion rates of
those visitors, the keywords used to find and a ton of other
information that helps you gauge the success of your site and
make informed decisions about online advertising. Site tracking
is critical to online success and this tool at the whopping
price of free is a must have. Activation requires an account
with Google and the installation of their tracking code on your
site's pages.
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Google Webmaster Tools – This is a must use resource from
Google that allows you to access data about how Google is
indexing your site. It provides statistics and diagnostics as
well as management for how Google indexes your site. Learn how
many pages of your site are indexed, when Googlebot last visited
your site as well as errors that Google encountered with your
site. Loads of information and well worth the time.
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SEO Link Building Fundamentals – This article is an
extremely helpful how-to on identifying inbound linking
opportunities. The author, Eric Enge, takes you step by step
through the process of using the search engines themselves to
narrow in on possible link love.
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Yahoo Site Explorer - This is a great service (Free!) that
allows you to check the number of pages indexed and the inbound
links for a particular site. It can be a great way to gain
insight about how users engage with your site as well as a great
tool for conducting competitive research. When undertaking a
link building campaign for your site or a client’s, you can
check the backlinks of a well-ranking competitor to find great
linking opportunities for your site.
