Internet Marketing Central > External
Resources
External Resources
The following sites offer great articles and tools for web site
beginners and pros alike. If you know of a great resource not
listed below, please let us know by using the email link at the
bottom of this page.
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SEMPO
(Search Engine Marketing Professional Organization) - tons of
information about the industry
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WebMonkey
- great articles and how-to guides for all ability levels
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NetMechanic - free image
optimizer tool among other neat features including a META tag
generator tool: (http://www.netmechanic.com/powerpack/meta.htm)
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Search Engine Watch
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first place to start for any search engine question
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Link
Popularity Check - tool that tells you the
number of links to your site in the three major search engines
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Keyword Selector Tool - for help in finding the most searched
phrases containing your targeted keywords, try the Yahoo Search
Marketing Keyword Selector Tool. Note: the tool can be found on
the right-hand side of the page under the heading “Tools.”
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Search Engine Spider Simulator - this is a great tool.
It allows you to see your site through the eyes of a search engine
spider.
07.24.02 - This article on
SearchDay provides a great discussion of the relative
merits/downsides of search engine optimization (SEO) versus pay per
click (PPC) strategies when developing an e-marketing program.
Link to article: Search
Day, June 23, 2002, #317. To gather some background on some
of the terms used in this article, check out
our glossary.
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