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Internet Marketing Central
Web Site
New Year's
Resolutions
by Alli Denning, denning e-solutions, LLC,
1Q 2004
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I hope this newsletter finds your 2004 off to a good start!
I wanted to write with some ideas for possible New Year's
Resolutions for your web site. It is imperative that we look
continually at your site to ensure that it continues to serve your
business' needs.
I recommend the following three resolutions (some may be more
relevant to your site than others):
Design
- has it been more than two years since your site was designed?
In Internet terms, that can be a long time. Many designs
will stand the test of time but might just need a little
freshening up to add some new life and to answer the demands and
ever-changing standards of the Internet. Other designs,
particularly those more than 3-4 years old, may need more than a
tune up.
Content,
content, content
- if you haven't updated the content of your site in the last 3
months, it has been too long. Let's look at what you have,
what needs updating, and more importantly what needs adding.
What content can you add to your web site that would be of benefit
to your customers or clients? For example, if your site
doesn't have an FAQ (Frequently Asked Questions) page, that might
be useful to your customers and potential customers.
Trim down
the JavaScript code
- The new thinking is that code for navigation rollovers etc
written in JavaScript be taken out of the code of each page and
put instead into an external file that is simply linked to in each
page of the site. Doing so has several advantages, but one
of the most compelling is that your site's keywords and content
all move up, up, up in the code, signaling to the search engines
their importance and boosting your site's relevancy ratings.
PLAIN ENGLISH: this can have a positive impact on your
search engine rankings. In the wake of Google's recent
Florida update that have upset many long-standing high rankings,
this change can help to reverse the slide. This is a simple
thing to do and relatively inexpensive, depending on the total
number of pages in your site.
If you are interested in looking at these ideas further, I am happy to
give you a price for these upgrades. If you have content ready
to be added to your site - send it on! Let's keep the site fresh
and interesting to new and old visitors alike and make sure that you
are projecting the best, and most current, image to those prospective
customers and clients that only know you through the face presented by
your web site.
- Alli Denning, January 2004
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