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How will you know if the money you are
spending on your web site and its marketing is worth it?
Simple: demand that your web development firm be
accountable.
Both submitting a site to the major
search engines and tracking visitors and rankings must be
done regularly. Doing so allows us to make adjustments as
needed in response to changes in the site’s placement and
traffic levels and to accurately gauge the effectiveness of
various positioning tactics. These services are described in
more detail below.
Search Engines - Submission &
Analysis
Regular submission to the search engines
(the important ones) is critical; it provides the primary
way for visitors to find your site. Through major search
engines and directories like Google and Yahoo! customers and
potential customers will know how to locate your electronic
address. Your site (if the
content on one or more pages has changed significantly)
would be submitted manually to each of these search engines
on a monthly basis.
We provide a monthly report of the site’s
rankings for specified keywords/phrases across the major
search engines/directories. The report shows both the site’s
current position and its change in position from the
previous reporting period. We are happy to provide you with
a sample report for your reference.
For more information on the difference
between a search engine, meta search engine, and directory
or for e-marketing information generally, visit
e-marketing central.
Tracking Site Visitors
Our monthly maintenance customers enjoy
the benefit of online web statistics, available 24/7 using
any Internet connection. The analysis tells us who visits
your web site, where they come from, and how long they stay.
In addition, it provides meaningful feedback regarding the
effectiveness of the search engine positioning for the site.
Specifically, it tells us which search engines sent visitors
to your URL over the specified period of time and what exact
keywords/phrases the searcher used to find you. In addition,
this reporting helps you identify the most effective of your
paid online advertising campaigns. You can see exactly how
many visitors were sent to your site from other sites,
allowing you make better decisions about how limited
advertising resources are allocated.
The cost of the Monthly Site Analysis &
Reporting described above, including search engine
submission, search engine placement analysis, traffic
analysis and minor content updates is $50.00. This fee is
billed quarterly and requires no long term commitment by the
client.
Many of our clients choose this monthly
maintenance plan because not only does it provide a regular
check on the web site's progress, but it also includes small
text changes and updates to the site's content. As described
in our article, "Content is
King" continuous updates to the site's content can have
more impact on a site's performance than many other factors.
To contact us regarding obtaining monthly
reporting for your site, please
click here.
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