Internet Solutions > Site Analysis &
Monthly Reporting
Monthly Web Site Reporting
How will you know if
the money you are spending on your web site and its marketing is
worth it? Simple: demand that your web development firm be
accountable.
Both submitting a
site to the major search engines and tracking visitors and rankings must be
done regularly. Doing so allows us to make adjustments as needed in response to
changes in the site’s placement and traffic levels and to
accurately gauge the effectiveness of various positioning tactics.
These services are described in more detail below.
Search
Engines - Submission & Analysis
Regular submission
to the search engines (the important ones) is critical; it provides
the primary way for visitors to find your site.
Through major search engines and directories like Google and
Yahoo! customers and potential customers will know
how to locate your electronic address.
Your site
(if the content on one or
more pages has changed significantly) would be submitted manually to each of these search
engines on a monthly basis.
We provide a monthly
report of the site’s rankings for specified
keywords/phrases across the major search engines/directories. The report shows both the site’s current position and its
change in position from the previous reporting period. We are happy
to provide you with a sample report for your reference.
For more
information on the difference between a search engine, meta search
engine, and directory or for e-marketing information generally,
visit e-marketing central.
Tracking
Site Visitors
Our monthly
maintenance customers enjoy the benefit of online web statistics,
available 24/7 using any Internet connection.
The analysis tells us who visits your web site, where they
come from, and how long they stay.
In addition, it provides meaningful feedback regarding the
effectiveness of the search engine positioning for the site.
Specifically, it tells us which search engines sent visitors
to your URL over the specified period of time and what exact
keywords/phrases the searcher used to find you.
In addition, this reporting helps you identify the most effective of
your paid online advertising campaigns. You can see exactly
how many visitors were sent to your site from other sites, allowing
you make better decisions about how limited advertising resources
are allocated.
The cost of the
Monthly Site Analysis & Reporting described above, including
search engine submission, search engine placement analysis, traffic analysis
and minor content updates is $50.00. This fee is billed
quarterly and requires no long term commitment by the client.
Many of our
clients choose this monthly maintenance plan because not only does
it provide a regular check on the web site's progress, but it also
includes small text changes and updates to the site's content.
As described in our article, "Content
is King" continuous updates to the site's content can have more
impact on a site's performance than many other factors.
To
contact us regarding obtaining monthly reporting for your site,
please
click here. |
