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Internet Marketing Central
Internet
Marketing Tips - Using Email to Grow Your Business
by Alli Denning, denning
e-solutions, LLC, 1Q 2001
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Driving targeted
traffic to your site and integrating your web site into the way you do
business can be a challenge. But, it is doing these things that
you will begin to realize the potential of your online presence.
Therefore, the marketing tips that follow suggest specific ways to
help you build traffic to your web site while increasing your
client/customer interaction and service level.
Tip #1 - Email
Signatures
Most email
programs, like Microsoft Outlook or Eudora, allow you to set a
signature that goes out on the bottom of every piece of email that
you send. By including a link to your web site, you make it
convenient, while offering an invitation to all correspondents to
visit your web site. You can also include a phone number in
the signature so that it is easy for someone to follow up to your
message right away. The steps for adding a signature in
Microsoft Outlook follow below. Most programs will have
similar steps - just search the Help section for "creating
signatures."
- Go to Tools on
the top menu and choose Options
- In the Options
window, select the "Mail Format" tab across the top
- Click "Signature
Picker"
- Click "New"
- Click "Start
with a blank signature" and then click "Next"
- Type in the
desired signature and then click "Finish"
Note that to
include a link to your web site, it is best to use the following
format:
http://www.yourdomainname.com.
Tip #2 - Email
Distribution Lists
Email is a great
way to stay in touch with your existing client/customer base.
First gather email addresses from your clients and create a
"distribution list" with these addresses in your email program.
As in Tip #1, most email programs will have this feature; you can
search the Help section for the directions for that particular
program. A distribution list will allow you to send one
message to all those on the list with one action. Once the
list is established, you can send announcements about new products
or services, market news specific to your industry, specials or
promotions, law changes that effect your clients, or changes/updates
in customer service options. Doing so allows you to stay in
touch with your clients, simultaneously providing them with valuable
information. However, make sure not to overuse the list, as
you want to ensure that your messages are a valuable contribution
and not an aggravation to your clients/customers.
These tips are
provided by denning e-solutions, LLC, your Internet marketing
company. Thank you for your business.
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