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What some of our clients say about us:
"Our
experience working with Alli Denning and denning e- solutions
was
terrific. The process of the redesign went very smoothly. The
site is very
user friendly and functional; Alli's ideas were
wonderful. We are extremely excited about the results of our
new site, especially the updates for the search engines. We've
already recommended denning e-solutions to other
companies interested in redesign."
Randy Vidal
Vidal/Wettenstein
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Portfolio of
Client Sites
Client:
Vidal/Wettenstein
Web Site Address:
http://www.vidalwettenstein.com
(site will open in a new window)
Problem:
This Connecticut-based commercial real estate firm had been online for years. However, their site was dated, inconsistent in design and lacked the functionality required to deliver attractive and information-packed property listings to their site visitors. This well-respected company did not have an online presence that accurately portrayed their market position and the
sophisticated nature of their commercial real estate services.
Solution:
We began this project by translating the general goals of the company regarding their online presence into specific site requirements.
Constant Updates
Vidal/Wettenstein maintains their web site in-house and wanted a site that would allow them to keep users up-to-date on the ever-changing
property listings and transactions that make up this dynamic commercial real estate company. We developed a javascript slide show for the home page that rotates through their featured listings for the period. In addition, we created a Featured Property section on their home page and a Press Release section to
announce completed transactions.
Increased Functionality
Every property listing page now offers a link to an interactive mapping function so that prospective buyers or tenants can print a map and create customized driving
directions to the selected property. In addition, the property listings now have PDF flyers formatted for easy printing.
Beyond the Web
In conjunction with this overhaul, we are focusing on search engine optimization to ensure that those Internet users in the market for the properties and services offered by Vidal/Wettenstein are able to find them easily. We use extensive keyword research, including the use of the site's historical log data, to
ensure that we are targeting the right keyword phrases.
Further, because we see a web site as just one piece of a larger corporate marketing plan, we developed templates for Vidal/Wettenstein, integrating the new design and look of the web site, that they can use and adapt in-house to various marketing ends. Click here to see an example of one of these templates used to produce a commercial property flyer.
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