Solution Specs:

- logo development
- site design
- email referral system
- printable flyers
- SEO work
- postcard design to build market awareness about the new site

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Client: Birmingham-Apartment.com
Web Site Address: http://www.birmingham-apartment.com
(site will open in a new window)
Site Launch: December 2003

The Client:
J.H. Berry leases and manages over 1,500 apartment units in the Metropolitan Birmingham area.  The birmingham-apartment.com site is a free-standing extension of the Internet marketing efforts of J. H. Berry & Gilbert, a Birmingham, AL- based commercial real estate firm.  From our log analysis of the traffic to the parent site, www.jhberry.com, we knew that a significant percentage of the visitors to that site were looking for residential apartments.

The Solution:
We recommended and developed a solution that not only serves as a 24/7 marketing tool for their wide range of apartment properties, but also as an operational resource for their residential property division.  The solution was the creation and promotion of a stand alone Internet property that focuses entirely on the leasing of their Birmingham apartment portfolio.

We began with brand development of the site name by creating a logo (shown above) apart from the corporate logo used by J. H. Berry & Gilbert and long associated with commercial space throughout Birmingham.  We then built a web site that allows users to browse for apartments, email listings to themselves and others, map the properties, and download important moving and leasing information.  Each listing has a printable version so that both site users and the leasing personnel can print property flyers on demand.

Following launch: The site was optimized for the most relevant keyword phrases and submitted to the major search engines.  In addition, we designed a postcard to be mailed out and used in other marketing efforts, creating brand and site awareness.